Business analytics author Tom Davenport meets up with Harvard Business Review's Angela Herrin at an Integrated Marketing Week tweetup to talk about big-data and the skills business managers need to keep up in our increasingly analytical world. For more details about Tom Davenport's book, "Keeping Up with the Quants," visit: http://www.tomdavenport.com/books/. For a collection of success stories of applied Marketing Analytics (choose PDF or iPad app), visit: http://go.sas.com/gcmg6m.

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