Google Tech Talk October 26, 2010 Presented by Gabe Zichermann. ABSTRACT Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for "traditional" marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann -- author of "Game-Based Marketing" and the Gamification.co blog, and Chair of the Gamification Summit. GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science - http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

Comments

1. I flipped a class of little learners in Finland and instead of a book, they played a digital learning game! Both the teacher and little learners were very happy with the experiment! :)
2. Excellent review of gamification.
3. If you want to support the school, which wants to include gamification, please watch the video :)
   http://www.gofundme.com/ethd08
4. Hi everyone!
   
   Me and two friends kick started an online productivity gamification group to motivate, support and keep each other from procrastinating. We're still looking for a couple of people who'd like to join. If you'd like to join us or know more about the details, please leave a comment or write me a message on my profile.
   
   Keep it up!
   
5. nobody expects the spanish inquisition
6. Genious!
7. Free online course Gamification Design
   Do you want to know what Gamification really is about? Do you want to learn how to design fun and engaging experiences? Are you ready to change your world with game design? Then join us in this MOOC! https://iversity.org/c/50?r=6ac28
8. Life is Not a game.. I am studying games design as I speak and I have viewed other videos about gamification and I think its brainwashing into thinking games can improve them but honestly its just entertainment and if you spend too long on it your time will be wasted and you as a human will be degraded to thinking you are not much without these things when your life is worth more than spending hours trying to find yourself in a game. Step back and think.
9. Plenty of Killers in this thread, thats for sure.
10. so skinner
11. "I have to be a FUCKING Chase customer to play" hey... you can't blurt out the F word in this setting... sheesh..?
12. Yes they are ways to manipulate people, but if you could go to work all day, and come home thinking you were playing a game all day by some form of manipulation, then who woundln't want to do that. I dont care if its manipulation, it still makes me feel better about doing it.
13. These skinner-box "Gamification" techniques are designed to manipulate people, but they don't actually make these activities more fun. With that said I still think they could be useful in some situations like high school where teenagers actively avoid doing work because of social pressures.
14. This isn't gamification--it's assholification.
15. Haha! "Farmville is [...] Poke with cows."
16. Guys, increase your vertical jump does not have to be difficult (I used to feel it did). I'll give you some advice right now. Look for a jump vertical manual called Nobolaron Manual (do a search on google). Seriously, that program has changed my life. I probably should not even be mentioning it because I do not want a bunch of other folks out there running the same "game" but whatever, I'm in a great mood today so I will share the wealth haha.
17. Excellent presentation!
18. It does not mention player fatigue being a downside, and making the player leave for a perceived more rewarding system. But otherwise, I've never seen such a clear and complete presentation of gamification. Great job!
19. genius
20. Gabe will be speaking at GSummit SF 2013 (April 16-18, 2013 in San Francisco) if anyone would like to see him and talk with him in person. More info on GSummit here - gsummit.com