Fashion design Hien Le talks about his cooperation with Hyundai and the special fashion collection. As part of the Intrado project, Hyundai Motor strengthened its pioneering approach to design by beginning an exclusive collaboration with European fashion house, HIEN LE. The futuristic designer's latest outfits have been created to mirror key design themes of Hyundai's new concept car. Taking inspiration from Intrado's innovative yet functional interior, HIEN LE has combined both of these key characteristics to create a number of accessories that feature clean shapes and refined details. Intrado and HIEN LE together envisage a future where design takes a clean-sheet approach, considering the ultimate form and function of a car, only including what is of value and so fitting into the lifestyles of the 'millennial generation'.

Comments