RVS IMSR conducted a master class on 'Digital Strategy & Career Opportunities" for selected students of Engineering Colleges from Thrissur. Mr. Senthil Ganesh, Managing Trustee of RVS Education Trust was the master speaker. He is USA & UK educated, holding Degrees in MBA & MS Software Engineering, 20+ years of experience in Leadership, Strategy, Administration, Digital Technology and he is known for Education Innovation. Truly a master speaker fit for the master class. This video is a short recap of the complete event. Participants were introduced to master class through prodding questions on Digital Revolution & Digital Influence on Business Strategy. Then they were taken through 3 session master class. In the first session, 'What is Business Strategy?' was discussed followed by Activity 1. Master speaker elaborated the definition of Business Strategy ''It is a set of choices that any organization makes to create a competitive advantage so that it earns above average returns" with innumerable examples (Lulu mall vs shopping street, Coffee Day vs Backery, etc.,). They were also introduced to the concept of Business Model Innovation (with 3 essential points: 1. Who is your customer? 2. What is the value proposition to the Business? 3. How value is delivered (Value Chain Architecture)?). This was followed by Activity 1 (Activity chart could be found in this presentation link: http://facebook.us13.list-manage.com/track/click?u=8be8a4cde5af53055fa04bd97&id=fc10792562&e=235bd0c928 Then participants were introduced to Digital Strategy which prioritises Customer Experience in Real-time as defined 'Using Technology and Data, businesses can provide superior customer experience in real-time through business model innovation'. They were provided with enough examples (Amazon, Flipkart, Ola, Uber, Airbnb, redBus, etc.,) to develop an in-depth understanding of Digital Strategy. This was followed by second activity. In the final session, participants were exposed to the futuristic Digital Technology that they should keep an eye on as future Job & business opportunities are going to come from this space. They were given introduction to Business Analytics, Digital Marketing, Artificial Intelligence, Internet of Things among other things. Reference Videos used are: Smart Luggage - https://www.youtube.com/watch?v=I8RVU-Vmzbs Smart Insurance - https://www.youtube.com/watch?v=SmGRBoam1aA&feature=youtu.be * WhatsApp forward video. We couldn't find the original video source. So, hosted in our channel. Due credit will be given, upon finding the source. Digital Marketing - https://www.youtube.com/watch?v=_PWqIMQux-g Internet of Things - https://www.youtube.com/watch?v=NjYTzvAVozo Logistics - https://www.youtube.com/watch?v=o0iz3llVPL8 Artificial Intelligence - https://www.youtube.com/watch?v=mJeNghZXtMo Effect of Automation - https://www.youtube.com/watch?v=db1N5123vzM Role of Startups in Job Growth - https://www.youtube.com/watch?v=yYgQBl-cRXw The event was well received from student participants as well as from institutions. The event was sponsored by RVS IMSR - www.rvsimsr.ac.in Follow us on Facebook for updates https://www.facebook.com/RVSIMSR/

Comments

1. Its a good initiative by our Managing Trustee for the beginners to understand and winning the digital age, Congratulations.
2. 😂😂😂