Chief Executive | Danish Design Centre (DDC) Biography: Christian Bason is Chief Executive of the Danish Design Centre (DDC), which works to strengthen the value of design for business and society. The DDC runs explorative programs bringing designers and companies together to catalyse innovation, create new insights, and share learnings across industries and government, nationally and internationally. Prior to joining DDC, Christian was Director of MindLab, a cross-governmental innovation lab, from 2007 to 2014. At MindLab Christian helped pioneer and grow the use of design methods in the context of public sector innovation and policy development. He has also held various positions as a management consultant, including as Business Manager for the organization & leadership practice of Ramboll Management Consulting, where he worked from 1998 to 2006. Christian serves as university lecturer at a range of universities, business schools and executive education programs, and is an external examinor with the Royal Danish Academy of Architecture, Design and Conservation. He has presented to and advised decision-makers in government and business in Europe, the US, Asia, NZ and Australia. He is a regular columnist and blogger and author of five books on leadership, innovation and design, including Design for Policy (Gower, 2014)and Leading Public Sector Innovation (Policy Press, 2010). Christian holds an M.Sc. in political science from Aarhus University, executive education from Harvard Business School and the Wharton School, and is a doctoral fellow at Copenhagen Business School. “Designing for systemic change: Towards a design society” What does it take to build a powerful design ecosystem in an entire country? As new CEO of the Danish Design Centre (DDC), Christians mission is to project Denmarks design legacy into the 21st century and create new spaces and opportunities for all dimensions of design, including a strong emphasis on service design. Whereas service design is rapidly being adopted across a range of sectors and in government, unique value can be created by systematically experimenting with new and more challenging applications of design. Christian will share how the DDC as an institution takes a designerly approach to strengthen the capability of designers, businesses and public organizations to gain the most from service design.

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