As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/talks/tony_fadell_the_first_secret_of_design_is_noticing Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector

Comments

1. The secret to a perfect gas chamber: just gas that Jew
2. I think the number one problem with this presentation has to be the pace. Damn snail-slow.
3. amazing
4. They should put the stickers on the stem of the fruit!
5. His eyes glittering like he wanted to cry. It feels awkward to watch 😂
6. WOOOOOOOOOOOOOOOOOOWWWWWWWWWWWWW..............ONE OF THE BEST TED TALK EVER.
7. Great speech:)
8. The #Balance of #OCD and #ADHD... let go and grab ahold... DO BOTH to understand both perspectives and everything in between.
9. Apple stickers are specifically designed with edible paper, ink and adhesive. Just eat them. Don't waste your time trying to peel them off.
10. lots of ego stroking
11. it has literally made me have less of them
12. The reason why the Mail doesn't check itself is because, like every other government program, it sucks.
13. I hate his approach to design - stickers are easy to remove if you wash your fruit before eating it like you are supposed to - apple products are overtly fine tuned for simplicity and as a result are lacking in functions and customisability - its dumbed down design - i was in google maps and had to spend 40 seconds randomly jabbing at the screen because there isnt a real back button on the iphone.
    
    Design is about form, novelty and function - otherwise youre designing for dumb people
14. Think broader, find problems that don't exist, think younger, pretend to be the customer...  This is all fucking common sense. Anyone who actually have experience in design and innovation have anything to add?  Maybe I'm missing an eye opening point Tony mentions?
15. I eat there stickers
16. So that's why apple logo has bit on it, they remove the sticker
17. They charge the battery for you and you only pay 100 euro extra for it. How nice!
18. Many fruit stickers are edible, I believe.
19. omg, this is just mindfullness, come on
20. Half way in I thought I was watching WWDC 2017.