Inmar's Senior Director of Retail Insights, Devora Rogers talks at TEDxWakeForestU on February 23, 2013. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
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The model will be do and buy. Instead of, buy and buy
Let me take you through a day.
Wake up, social media, coffee, get ready. oops out of toothpaste...the mirror has a kiosk computer section. I order my brand.
Next I hit the gym. I've been considering buying a treadmill for my home. There is a small store at the gym, I replace my yoga pants. All LG. equip. at the gym is available to the public online. I can try it out for weeks and take my time to decide to buy. After work I go to JCPennys, it's MUCH smaller 1/3 of the size . There is plenty of service there. There are no lines. There are staple items, comfortable clothes, but mostly, there are lots of models. you can try clothes, shoes and you can order them right there, they will be delivered very quickly by drone. Nearby is a store that sells kitchen stuff. They offer daily free cooking classes. They are doing a demonstration of how to make pasta. Everyone gets to try. I'm glad I popped in, I learn to make pasta and decide to buy a pasta maker, it will be delivered tomorrow. That night, I meet my friend for dinner. I love the platewear. The server offers to help me order it. Darn, I already have a set of dishes and limited space. I go to my trade app. I trade my lightly used dishes for some lightly used ones in the style of the restaurants. I'm willing to wait a few days and the fee is minimal. That night my phone tells me that a Family near by has lost their home in a fire. There is a list of everything they will need. I order baby supplies. within hours I get a notification that everything the family needs has been donated.