Times Square at Night with Neon Lights Shopping Attractions and a Panoramic View of this famous site in Manhattan New York City NYC. Times Square is located in Midtown Manhattan, New York City, at the junction of Broadway and Seventh Avenue . It was formerly called Longacre Square but was renamed in 1904 when the New York Times daily newspaper transferred its HQ to the Times Building, also the site of the New Year's Eve annual Ball Drop. Affectionately known as the "The Great White Way" and "The Crossroads of the World", Times Square is surrounded by notable landmarks and major buildings. These include- The Broadway theatre district, Coca-Cola sign, Times Square Studios, Chevrolet Clock, The Hard Rock Cafe New York, Planet Hollywood, Bertelsmann Building, Bank of America Tower, One Astor Plaza, and Paramount Theatre. According to a survey in 2011 in Travel + Leisure Magazine Times Square is the world's most popular tourist attraction, with a staggering 39 million yearly visitors.

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