We got an exclusive look behind the scenes look at how Under Armour made and tested the new 3D-printed UA Architech. Hot off the presses we tested out this trainer-hybrid against a traditional trainer to see if it truly is the next step in athletic footwear. Read more: http://gizmodo.com/we-beat-up-under-armour-s-new-3d-printed-shoe-and-it-su-1763322902 We come from the future. https://gizmodo.com

Comments

1. copy adidas
2. The proof is in the grass WHO says that !
3. guys of coiurse any new tech will be expensive to begin with so that they can claw back some development costs. even Boost technology will nose dive in price when it becomes old tech.
4. not adidas idea at all
5. under armour produces the ugliest shoes in the market. Adidas starts production of fully 3d printed shoes (and they even look good). how will they compete with that
6. I have a under armour micro g shoe
7. 300 buck its easy to switch brands of running shoe now thanx for the video fuck UA
8. the voice over is killing me
9. Good luck cleaning that if you step on poop.
10. $300! Holy shit that a lot
11. fuk this, 300 dollars for ua to use a technology that makes it cheaper to make
12. shoe made out of cocaine looking substance so they want $300 to $400 for it. sorry under armour but your brand isn't ever going to be in the same category with burberry, gucci, fendi and other high fashion designers. you might as well mark them down or take a big loss on that one...
13. futurecraft rip off
14. I am falling in love with this brand more and more
15. ok that 3D printer is dope af!
16. Dirt will got into that lota hole !!!,
17. Gizmodo: "And now a word from one of our sponsors, Under Armour."
18. How pointless
19. I like a lot of bounce
20. Under armor doing their thing man! 💯