Britain has some of the strongest product placement rules in the world - and it means YouTube vloggers have to declare their advertising before you click on the video. Why? And what did it mean for our version of The Price is Right? Thank you to Rob (http://twitter.com/readwriteerase) for stepping in as camera operator at the very last moment, despite the terrible weather and his being a bit ill! SEE MORE OVER ON THE PARK BENCH: 18 minutes of Matt and Tom talking about the economics of YouTube, and why there isn't a Patreon link here: https://youtu.be/w04WmOzK4UY

Comments

1. probably one of the nicest things of living in the UK, however i wish they would regulate advertising on buses, they drive around like massive billboards and look like eyesores.
2. I personally think product placement is a disgusting practise. I don't mind showing people drinking coke when they would normally be drinking coke. But when someone pays for that, he wants to manipulate your audience and that's just disingenuous.
3. The title makes this seem like it's a bad thing. Britain is awsome with these laws :D
4. Waynes World "I will not bow to any sponsor"
5. waHAA
6. I love the ending
7. Great video. Almost as enjoyable as Oreos.. Available in all good food stores.
8. howd Britain deal with the transformer movie
   e
9. Thats cute, in Germany you get taxed for TV and still get a lots of ads and Product placements in shows.
10. I wonder what it feels like to live somewhere that companies don't write the laws
11. Sounds like how things should be really.
12. On national Belgian television, you have two options:
    
    1. Name the brand, but then you cannot have the product on the screen.
    
    2. Have the product on the screen, but then you cannot say the brand name.
    
    ... it leads to akward transitions.
13. THIS is perfect! This is how everything suppose to be! Well done Britain!
14. product placements can be used to add realism to movies and shows. its all about how subtly its used
15. Wow..!!! I am from India and I would love to have such body here. I pay for channels and yet forced to see commercials.
16. House of cards has a ridiculous amount of product placement
17. how is E.T. broadcast over there?
18. sounds good to me
19. What does everybody think of Advertising in general, the people who make them?
20. The rules are still being Britain