Will Travis is a leader of infectious passion, drive and tremendous insight, gleaned from leading global creative agencies, international exploration and motivational speaking. He is a long-term creative entrepreneur, with a hell-bent focus on creating unique brand experiences with the energy to deliver. He is also proudly a passionate father of four. Will presently sits as the US president and Senior Partner of Sid Lee, a leader in the marketing field for creating holistic consumer experiences through design, architecture, advertising, PR, production, social media and through its partnership with Cirque du Soleil, ground breaking experiences in the world of live entertainment. Formally known for his pioneering role at ATTIK, Will lead the USA expansion of the agency into the USA, gaining clients Scion, Coca Cola, Nike, Boost, Sony and Microsoft and for driving the evolution of its Publication NOISE, an experimental platform and thought leadership publication that inspired design throughout the 21st century. On ATTIK's acquisition, Will transitioned to the role of CEO for parent company Dentsu America, charged with evolving the vision, voice and its services in the USA, a division of the world's largest agency brand from Japan. Equally critical in Will's life is pushing his physical boundaries and as an explorer and mountaineer he has conquered several of the worlds highest mountains, ridden the worlds hardest land race The Dakar and motor-biked the worlds highest Himalayan pass. He has partnered on numerous philanthropic causes with actress Emma Thompson on Safe, fashion designer Donna Karan and photographer Russell James on Global Nomad, and recently spent sixteen months living in central Indonesia supporting the creative exploration of raw materials for the betterment of the planet. His fearless hunger for pushing boundaries provides a unique and refreshing worldly perspective for the boards on which he sits, which include TED India, HatchFest, Eskuche, PromaxBDA and Sid Lee.

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